Omar Zatara
Education
Omar Zatara holds a Master’s degree in Marketing & Digital Transformation from Vlerick Business School in Belgium, where he graduated with great distinction and was appointed as a Diversity Ambassador, reflecting his dedication to inclusive and innovative business practices. He also earned a Bachelor’s degree in Business Administration with a concentration in Finance and Marketing from the American University of Beirut, graduating with distinction.
Complementing his business expertise, Omar pursued a Master’s in Advanced Theatre Practice at the Royal Central School of Speech & Drama in London, UK. This unique blend of academic experiences has given him a strong foundation in both strategic business thinking and advanced communication, presentation, and public engagement skills.
Experience
Omar has over six years of international experience across Jordan, Lebanon, Belgium, France, and the UAE. He began in communications and content creation before moving into marketing strategy and client servicing, contributing to projects with organizations such as KPMG and the American University of Beirut. His career evolved into digital performance marketing and strategic consulting, where he managed paid campaigns for global clients including Majid Al Futtaim and Sephora at Publicis Media, and drove digital strategy, automation, and CRM optimization at Dogan Voyages. Currently, Omar is a Consultant at the Virginia Institute of Finance & Management (VIFM) in Dubai, leading digital marketing and strategy initiatives across the GCC.
Expertise
Omar’s expertise lies in uniting strategic marketing leadership with data-driven execution. He is highly experienced in digital marketing strategy and performance media, with a strong command of analytics, predictive modeling, and marketing automation. His work integrates creative brand communication with advanced data insights, enabling organizations to maximize return on investment and strengthen customer engagement. Beyond technical expertise, Omar is also an accomplished trainer and consultant, delivering programs in marketing, strategy, communication, and digital transformation that empower businesses and individuals to thrive in an evolving market.